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PPC / Google Adword Expert

Marketing Department, Lahore Apply By Jun 14, 2021

  • Hands-on experience on performance-oriented Google Ads campaigns and other advertisement mediums like Facebook, Linkedln, Instagram, Twitter, and YouTube, etc.
  • Perform daily account management of pay-per-click accounts on Google AdWords.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Manage large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Track KPIs to evaluate performance and pinpoint issues.
  • Stay up to date with PPC (Pay per click) and SEM (Search Engine Marketing) trends
  • Run and optimize different PPC (Pay per click) campaigns, analyze rankings, bid, and budgets to determine bid adjustments for each keyword based on campaign settings.
  • Monitor budget and adjust bids to gain better ROI
  • Find ways to reduce the risk of click fraud.
  • Excellent analytical, organizational, project management, and time management skills.
  • Must be Google AdWords certified.

Required Skills

Pay Per Click PPC, Google Ad words Professional, Google Analytics,

Industry

Information Technology

Category

Marketing

Job Type

Full Time/Permanent ( First Shift (Day) )

Minimum Education

Bachelors

Degree

BBA/BSc

Career Level

Experienced Professional

Required Experience

3 Years - 5 Years

Salary Range

PKR. 100,000 to 150,000/Month